Daily Show gets own Web Site
Posted on Thu, 18 Oct 2007 08:19:52 CDT | by Luigi Lugmayr
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By Alex Woodson
NEW YORK (Hollywood Reporter) - After more than a decade on the air, Comedy
Central's "The Daily Show With Jon Stewart" has its own online home.
The new Web site, DailyShow.com, will go
live at noon EST Thursday, presenting nearly the entire video archive of the
show for the past nine years.
The site contains more than 16,000 video clips spanning headlines, correspondent
pieces and such regular segments as Lewis Black's "Back in Black" or Stephen
Colbert's "This Week in God." For now, the archives start in early 1999,
covering the Jon Stewart-era. The earlier version of the program, which started
in 1996 with host Craig Kilborn, could be available by early 2008.
Uninterrupted episodes will not be available, though full shows can, for the
most part, be pieced together from the clips.
Before this site, most of the clips from past years had "vanished," said Erik
Flannigan, executive vp digital media at MTV Networks, the Viacom Inc. unit that
houses Comedy Central. The show's Web site had been housed in the larger Comedy
Central site, and episodes also have been available on Apple's iTunes for paid
download.
Flannigan also pointed out that Google's YouTube hosted many unlicensed clips,
but that site only started in 2005 and is entangled in a $1 billion lawsuit with
Viacom for that exact type of copyright infringement.
The new site will be the only place to see legal "Daily Show" clips online,
though a spokesman said that a few selected clips could become available on
sites through syndication deals. The show recently did this with Yahoo for
correspondent Rob Riggle's reports from Iraq.
Although Flannigan said YouTube helped whet the appetite for users searching for
smaller comedic videos, he also stressed that the official site would have come
together even if YouTube hadn't existed. With the new site equipped with
community features like message boards, it also can help shape discussion.
"People should be reacting to 'The Daily Show' on its own site," Flannigan said.
"God bless them doing it everywhere else, but this should be the epicenter of
it."
The site's home page will focus on the previous night's episode, from which
clips will be posted by 8 a.m. EST the next morning, eventually being pushed up
to 5 a.m. The destination also is equipped with a timeline that can locate
archived clips by date and search tools, like other Viacom sites powered by
Google.
Clips also will be tagged and broken into categories based on subject matter,
correspondent or a celebrity name involved in the segment. All of these can be
sorted separately as well.
Flannigan said that the site houses a "super majority" of all content from the
show in the Stewart era. He said that some guests on the program didn't sign a
release letting those segments onto the Web, but he declined to mention names.
Comedy Central vp digital media Paul Beddoe-Stephens said that the site has been
a long-term goal ever since he started at the company in 1999. The group started
to conceptualize the site in February and in June the team started the
exhaustive process of encoding videos and building the vast destination.
"We're not sure any show has put their entire history online before," Flannigan
said.
Flannigan said Stewart and several executive producers and writers on the show
saw the site last week and were "absolutely ecstatic." He added that they were
excited not just that they could see their work again but also to use the site
as a research tool.
"The Colbert Report" and Comedy Central's library of stand-up performances also
could get full-archived sites. Flannigan said those could come together in
first-half 2008.
The site for "The Sarah Silverman Program," launched this month, has a similar
structure, albeit for that show's much shorter archive of nine episodes.
Reuters/Hollywood Reporter
© Copyright 2007 Reuters.
Posted on Thu, 18 Oct 2007 08:19:52 CDT | by Luigi Lugmayr
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