If a black or white Sony PS3 is not cool enough for you, then check out these custom colored Sony PS3 consoles on eBay.

A company called XSS Corporation sells custom colored 80GB Sony PS3 consoles on the Canadian eBay. The starting bid is $1,000. Currently Ferrari red, green, pink, and baby blue versions are available. The 2 bundled controllers have a matching paint job. The custom colors look nicely done. Whether or not the price is reasonable is up to you. Additionally, you probably no longer have a warranty from Sony after the custom paint job.
More details on eBay. Via PS3Center.

See also these Sony PS3 console offers.