NEW YORK (Reuters) - MTV's music video game "Rock Band" sold hundreds of thousands of copies over Thanksgiving weekend, Electronic Arts Inc Chief Executive John Riccitiello said on Thursday.

"Hundreds of thousands (of copies) sold through over the Thanksgiving weekend. Literally every box we made," Riccitiello told the Reuters Media Summit in New York.

EA, the world's top video game publisher, is distributing "Rock Band" for MTV, a unit of Viacom . The $170 game is challenging Activision Inc's "Guitar Hero 3," which racked up $115 million in sales in its first week.

(Reporting by Scott Hillis and Peter Henderson in New York; Editing by Derek Caney)

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