Will Smith a ''Legend'' of late Fall Box Office
Posted on Fri, 14 Dec 2007 00:10:00 CST | by Luigi Lugmayr
More News Ticker News
LOS ANGELES (Hollywood Reporter) - Will Smith is on track to achieve legendary
status at the weekend box office. The actor returns to theaters on Friday with
"I Am Legend," a sci-fi thriller in which he plays the last man left on Earth
after a man-made virus has wiped out everyone else.
Box office observers expect the Warner Bros. release to open above $40 million
for the three-day weekend, easily taking the crown from "The Golden Compass,"
which topped the field last weekend with a disappointing $26 million. Smith was
last in theaters with "The Pursuit of Happyness," which kicked off with $26.5
million in December 2006.
"Will is a four-quadrant star," said Dan Fellman, the studio's president of
domestic theatrical distribution, touting solid film-anticipation ratings among
both genders, young and old.
The film, based on a Richard Matheson novella and preceded by a couple of
previous film adaptations, opens in 3,606 theaters, including 77 Imax venues.
"Legend" will play in 2-D projection in all venues. The studio will include a
six-minute prologue teaser to its latest "Batman" film, "The Dark Knight," in
all of the Imax venues showing "Legend."
Also this weekend, Fox debuts its live-action/animation hybrid "Alvin and the
Chipmunks." Alvin and his pals are computer-generated, while the rest of the
film is live action. The Fox comedy should open well above $20 million.
"The Perfect Holiday" opened on Wednesday, but early grosses were not
encouraging for the urban comedy. It reaches theaters three weeks after the
solid performer "This Christmas," another seasonal film boasting a mostly black
cast. Queen Latifah and Terrence Howard star in the latest entry.
The Yari Film Group release appears unlikely to ring up more than single-digit
millions during the weekend.
Opening in limited release is Francis Ford Coppola's "Youth Without Youth" in
six venues -- three in Los Angeles, two in New York and one in San Francisco.
Meanwhile, industry executives hope that "Legend," "Chipmunks" and others can
end the box office's losing streak. Last weekend was the fifth consecutive
session that underperformed the corresponding 2006 frame. Twelve of the past 13
weekends have notched year-over-year downticks.
Year-to-date, 2007 is 4.7% ahead of the same portion of '06 at $8.66 billion,
thanks to higher ticket prices. But the holiday season is off 12% so far.
Reuters/Hollywood Reporter
© Copyright 2007 Reuters.
Photo:
U.S. actor Will Smith laughs during a promotional event for his film "I Am Legend" in Tokyo
Posted on Fri, 14 Dec 2007 00:10:00 CST | by Luigi Lugmayr
I4U Gadget Models
I4U News Product Reviews
All I4U News Categories
Latest News
- Top iPhone Apps 2008 revealed on iTunes
2008-12-03 01:00:00
- CES 2009: Samsung to show 50 inch OLED TV
2008-12-03 01:00:27
- Black Apple iPhone 3G Gift Card unveiled
2008-12-03 00:00:00
100 Days until Thanksgiving Sale 2008 Countdown
August 19th marked the beginning of our 100 days Holiday Gift Guide 2008 countdown until the Thanksgiving Sales 2008 start. I4U News brings you a Holiday gift tip each day for the next 100 days. On Thanksgiving Day we will have 100 tech-gift tips in 10 categories online for you.
Explore the latest Holiday Tech Gift Tips now.

More stories
