Alien smackdown brings Christmas Joy to Box Office
Posted on Thu, 27 Dec 2007 01:36:11 CST | by Luigi Lugmayr
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By Gregg Kilday
LOS ANGELES (Hollywood Reporter) - Those darn aliens and predators upset the box
office hierarchy established during the weekend before Christmas.
Bowing on Christmas Day, Fox's "Aliens vs. Predator: Requiem," the second
installment in the intergalactic smackdown, took the third-place slot with a
single-day gross of $9.5 million.
But while "AVP" flaunted its status as R-rated holiday counterprogramming with
the ad line "No Peace on Earth," the day's other new arrivals struck a more
hopeful, seasonal note.
The inspirational period drama "The Great Debaters," which MGM is releasing for
the Weinstein Co., debuted at No. 6 with $3.6 million but enjoyed a per-theater
average that ranked just below the top wide releases.
The Scottish-accented fantasy "The Water Horse: Legend of the Deep," a Sony
release, squeezed into ninth place with $2.4 million.
In exclusive release, Warner Bros.' "The Bucket List," starring warhorses Jack
Nicholson and Morgan Freeman, chalked up $161,840 in just 16 theaters for a
per-screen average of $10,115, while Sony Classics' release of the animated
Iranian history lesson "Persepolis" captured $37,118 on seven screens for a
per-screen average of $5,303.
After dipping on Monday as many theaters closed early for Christmas Eve, the
overall box office rebounded on Christmas Day. And with so many businesses
making do with skeletal staffs through year's end, distributors looked forward
to weekend-like business throughout the rest of the week.
Disney's sequel "National Treasure: Book of Secrets," which bowed Friday, easily
held on to the top spot for Christmas Day, luring in an additional $13.7 million
as the Nicolas Cage adventure hit the $65 million mark.
In just 12 days of release, Warners' apocalyptic Will Smith starrer "I Am
Legend" crossed the $150 million line as it attracted an additional $9.8 million
Tuesday, remaining in second place.
Fox placed its self-created roadblock in the third and fourth positions as "AVP"
knocked "Alvin and the Chipmunks," which held the third spot for the bulk of the
holiday weekend, down to fourth place for the day.
"'Alien' was sensational," said Bert Livingston, Fox senior vp distribution.
Although its R rating meant that the movie didn't venture into some small towns,
it nevertheless commanded a $3,713 per-theater average in the 2,563 theaters
where it set up shop.
The original "AVP," which brought together the voracious monsters from the
studio's "Alien" and "Predator" franchises, bowed to an opening weekend of $38.3
million in a wider release of 3,395 theaters in August 2004 on its way to an
eventual $80.3 million domestic gross. The new film, directed by the brother
team of Colin Strause and Greg Strause, played two midnight shows on Christmas
Eve at the Mann-operated Grauman's Chinese Theatre in Hollywood and Regal's
Union Square Stadium 14 in New York before making its bid for young males, eager
to escape family gatherings, on Christmas Day.
"Alvin," on the other hand, because it appealed to a much younger audience,
didn't see business start to pick up until Tuesday afternoon, once all the
presents were opened. Still, "Alvin" managed to score an additional $6 million
for the day as it closes in on the $100 million mark this week.
The PG-13 "Debaters," positioning itself for an Oscar run, squeezed in between
two other awards hopefuls -- Universal's "Charlie Wilson's War," which shifted
into fifth place Tuesday with $4.3 million, and DreamWorks/Paramount's "Sweeney
Todd," which ranked seventh with $3.2 million.
Although it bowed on a relatively modest 1,164 theaters, "Debaters," directed by
Denzel Washington, who also stars in the film about the Wiley College debate
team, turned up $3.6 million for a promising per-theater average of $3,092.
"In the South, where the story is set, it played the best," said Clark Woods,
MGM president of domestic theatrical distribution. "We're off and running."
With a CinemaScore of an A+ and 93% of moviegoers rating it excellent or very
good, according to its distributors, the film, which boasts Oprah Winfrey as one
of its producers, is expected to add theaters as it builds toward the Martin
Luther King holiday weekend, which, in box office terms, starts on January 18.
"The best news is that the movie is crossing over; it's playing everywhere from
urban markets to the suburbs," said Harvey Weinstein, co-head of the Weinstein
Co. "The only group that isn't coming right away are young males, but they
always come last to our films.
While "Alvin" was clearly the first choice for the day among family audiences,
"Water Horse" established a foothold with its one-day gross of $2.4 million. Jay
Russell directed the PG film, which offers a fresh take on the mythology of the
Loch Ness monster.
Fox Searchlight's "Juno," in eighth place with $2.8 million, and Warners' "P.S.
I Love You," in the 10th spot with $2.1 million, rounded out the top 10.
Reuters/Hollywood Reporter
© Copyright 2007 Reuters.
Posted on Thu, 27 Dec 2007 01:36:11 CST | by Luigi Lugmayr
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