Lenovo today announced its entry into the global consumer PC market with the launch of a new line of notebook and desktop PCs. Lenovo's new consumer-oriented IdeaPad notebooks and IdeaCentre desktops complement Lenovo's business-oriented ThinkPad notebooks and ThinkCentre desktops.

The Lenovo IdeaPad Y510, Y710 and U110 – will be sold in the U.S. The notebooks, powered by Intel Centrino processor technology have interesting features such as facial recognition, Dolby Home Theatre surround sound and dedicated gaming controls.

IdeaPad Y710
Lenovo designed the 17-inch widescreen IdeaPad Y710 notebook PC for users who desire a high level of performance for entertainment. Distinctively designed with a smooth, blue, metallic finish, the notebook also comes equipped with halo lighting, accenting the top cover and backlit Lenovo logo. Select models include a second, hot-swap hard drive to easily store and transfer data as well as Game Zone functionality. Game Zone includes enlarged directional buttons for enhanced game play, four user-customizable buttons and a secondary display showing system information such as CPU speed. It also includes a performance control switch with Turbo mode for maximum power, including CPU overclocking, and Quiet mode for energy savings. Equipped with Intel® Centrino® processor technology, ATI graphics, WLAN connectivity, five speakers including a subwoofer as well as an optional Blu-ray DVD reader, the IdeaPad Y710 notebook caters to the entertainment enthusiast.

IdeaPad Y510
Designed for customers looking for a versatile, all-in-one notebook, the 15.4-inch widescreen IdeaPad Y510 notebook PC has a black, textured, linen-like top cover. In addition to the features shared by the IdeaPad line, it comes with technologies to enable a variety of computing tasks – from word processing to photo and video editing. It comes equipped with Intel® Centrino® processor technology, integrated graphics, WLAN connectivity, five speakers including a subwoofer, an integrated camera, battery life indicator and a DVD-RW optical drive.

IdeaPad U110
The IdeaPad U110, an ultraportable 11-inch widescreen notebook PC, weighs only 2.3 pounds and is 0.7 inches deep. The textured design embedded in its red aluminum alloy top cover blends style and durability. Ideal for highly mobile users, the powerful notebook provides extensive computing time with an additional battery and the performance of optional solid state flash drives. Lenovo also equipped select configurations with its Active Protection System, an air bag-like device that parks the hard drive to help protect data during a fall.