Ford presents an all-new Ford F-150 pickup truck at the 2008 North American International Auto Show in Detroit.

“The Ford F-150 is an American icon,” said Mark Fields, Ford’s president of The Americas. “Ford is the truck leader, and F-150 customers expect and demand the best truck on the market.

The improvements of the Ford 2009 F-150 include a fully boxed frame constructed with hydro-formed and high strength steel side rails. The lightweight frame delivers 10% more torsional rigidity, which delivers increased durability and safety. The sturdy chassis also paved the way for the new 2009 F-150 to improve upon the current model’s class-leading towing and hauling capability across all cab configurations.

Complementing the modern frame is a high-tech suite of features that ensures the F-150 is sure-footed and safe in all driving and load conditions. The new F-150 offers segment-first standard AdvanceTrac® with RSC® (Roll Stability Control) and Trailer Sway Control plus available Rearview Camera Assist as well as Integrated Trailer Brake Controller a segment-first on light-duty pickups.

The interior of the new 2009 F-150 SuperCrew offers more usable space for moving more people and gear thanks to a 6-inch stretch that improves rear seat legroom and cargo capacity. A mechanically articulated second-row seat flips up and out of the way. Combined with a truly flat load floor, the feature gives the new SuperCrew class leading 57.6 cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, such as flat-screen TV that needs to be hauled from the electronics store to home.

You can choose from the no-fuss XL workhorse, to the sporty STX and off-road capable FX4, to the mid-range XLT. For those looking for tough luxury, Ford offers the high-end Lariat and King Ranch F-150 models.
New for the 2009 F-150 is the Platinum series, the most luxurious F-150.
The Ford F-150 Platinum features a satin chrome grille with fine mesh inserts, 10-way captain’s chairs upholstered with top-quality leather, tuxedo stitching and embroidered logos on the seatbacks. Satin gloss Lacrosse Ash wood grain accents and real brushed aluminum panels give the dash, center console and doors an upscale look and feel. Standard 20-inch, 16-spoke polished aluminum wheels give the truck a commanding presence on the road.
Via the Ford site.

The Detroit Auto Show 2008 (NAIAS 2008) is taking place this week. See the hottest car announcements in our Car and Vehicle section.