Softbank eyes free mobile-IP Phone Calls: Sources
Posted on Mon, 14 Jan 2008 23:38:05 CST | by Luigi Lugmayr
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TOKYO (Reuters) - Japan's Softbank Corp is considering offering free calls
between its mobile phone and Web-based fixed line phone users to boost its
subscriber base, sources close to the matter said on Tuesday.
Softbank has already been offering a similar service on a trial basis in three
prefectures in Japan including the northern island of Hokkaido, but nothing has
been decided on making it a nationwide service, a company spokesman said.
Softbank is Japan's third-largest cellphone operator behind NTT DoCoMo Inc and
KDDI Corp . It also offers Internet Protocol (IP) phones as part of its
high-speed Internet access service.
The Nikkei business daily said in its Tuesday morning edition the free cellphone-IP
phone calls may lower Softbank's per-user revenue, but that the company aims to
boost total sales by attracting more customers.
Softbank, which bought Vodafone's Japan unit in 2006, has outpaced its
competitors in netting new users with low-cost price plans and a marketing
blitz.
Shares in Softbank were unchanged at 2,070 yen by midday, underperforming the
Nikkei average , which rose 0.5 percent.
(Reporting by Noriyuki Hirata and Kiyoshi Takenaka)
© Copyright 2007 Reuters.
Posted on Mon, 14 Jan 2008 23:38:05 CST | by Luigi Lugmayr
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