U.S. Game Sales rise 28 pct in Dec.
Posted on Thu, 17 Jan 2008 23:08:10 CST | by Luigi Lugmayr
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By Scott Hillis
SAN FRANCISCO (Reuters) - U.S. sales of video game hardware and software rose 28
percent in December from a year earlier as holiday shoppers snapped up new
consoles like Nintendo Co Ltd's top-selling Wii, market research firm NPD said
on Thursday.
But after setting a 43 percent pace for all of 2007, growth is expected to cool
off this year as attention moves away from the transition to a new generation of
hardware and more toward games.
"While I wouldn't count on similar growth in 2008, I would expect to see ...
more growth proportionately coming from software sales," NPD analyst Anita
Frazier said in written commentary on the data.
"While we will continue to see strong hardware sales, particularly if prices
come down again, the spotlight now turns from hardware to software."
Sales were $4.82 billion in December and nearly $18 billion for all of 2007, NPD
said in its latest monthly report.
Nintendo sold 1.35 million Wiis, bringing its total U.S. user base to 7.4
million, NPD said. The Wii's success has been fueled by its motion-sensing
controller and simpler games that have won over consumers outside the
traditional gaming audience of young men.
Microsoft Corp sold 1.26 million of its Xbox 360 machines, boosted by games such
as Activision Inc's "Call of Duty 4," which topped the December charts with 1.47
million copies sold.
While much of the attention for the holidays was focused on shortages of the Wii,
Microsoft spokesman David Dennis said the company had seen tight supplies of the
Xbox 360 as well.
"We were hearing from retailers ... that if they had more units they could have
sold them easily," Dennis said.
The top-selling game of 2007 for a single console was Microsoft's own "Halo 3,"
which sold more than 4.8 million copies since its launch in late September, NPD
said.
The Xbox 360 had the biggest base of U.S. users at the end of 2007, having sold
nearly 9.2 million units since it launched in November 2005, a year ahead of its
rivals.
Sony Corp sold 798,000 PlayStation 3 consoles in December, bringing its total
installed base to nearly 3.3 million. The PS3 was outsold by the aging but far
cheaper PlayStation 2, which sold 1.1 million units in December.
"Given the breadth of available content and the price point of the PS2, it's a
mass-market friendly choice and will continue to be an important part of the
games ecosystem for several years," Frazier said.
Nintendo also sold nearly 2.5 million units of its DS handhelds in December,
while Sony sold nearly 1.1 million of its PSP device.
In December, Nintendo's "Super Mario Galaxy" for the Wii grabbed the number two
slot with 1.4 million copies sold, while Activision's wildly popular "Guitar
Hero III" music game sold nearly 1.3 million copies for the PS2 and 625,000
copies for the Xbox 360.
Ubisoft's "Assassin's Creed" for the Xbox 360 sold 894,000 copies, and Sega's
"Mario and Sonic: Olympic Games" for the Wii sold 613,000 copies.
(Editing by Carol Bishopric)
© Copyright 2007 Reuters.
Posted on Thu, 17 Jan 2008 23:08:10 CST | by Luigi Lugmayr
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