A new study has been released today that claims to prove what consumers want in interactive TV programming. According to the study from enseQuence 70% of TV viewers would sign up for another cable provider or satellite is it offered advanced interactivity at no additional charge.

I would bet a large portion of these same people would be willing to pay slightly more for the service, I know I would. The survey says that 72% of TV viewers now find programming to watch via the onscreen viewing guide.

The study also shows that 72% of reality TV watchers want to interact with the shows. 65% of those watching sports want to interact with the event, and 66% of viewers want to interact with commercials. An interactive TV commercial is an interesting idea that could get some of the DVR owners to stop skipping commercials.

Via enseQuence