Realeyes3D has announced a breakthrough in the ability to allow digital cameras on cellular phones to read standard 1D barcodes. Realeyes3D says that until now decoding barcodes has required a dedicated optical reader.

The new one-click technology from Realeyes3D claims to allow any wireless phone with a camera on the market today to read standard barcodes. "Our technology dramatically increases both the number of camera phones that can be used for 1D bar code scanning and the decoding performance of any camera phone, by increasing the number of bar code pictures that can be read," said Benoit Bergeret, founder and CEO of Realeyes3D. "Our unique deblurring technology enables mobile 1D bar code scanning to considerably expand its scope and accelerates the introduction of one-click m-commerce applications for the benefit of all camera phone users -- not just for high-end users anymore."

The idea behind the new technology is to allow consumers an easier way to compare prices when shopping and allow for shoppers to get more information on a product they are thinking about buying.

Via Realeyes3D