AOL buys online Affiliate Marketing Network buy.at
Posted on Tue, 5 Feb 2008 09:56:16 CST | by Luigi Lugmayr
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NEW YORK (Reuters) - Time Warner Inc's AOL said on Tuesday it has purchased
online affiliate marketing network buy.at as part of a strategy to bolster its
Internet advertising operations.
AOL did not disclose financial terms.
Buy.at is a network in which advertisers pay Web publishers that belong to the
network only when a visitor to the site takes an action, such as making a
purchase.
(Reporting by Kenneth Li, editing by Gerald E. McCormick)
© Copyright 2007 Reuters.
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