Four big Newspaper Companies set online Ad Network
Posted on Fri, 15 Feb 2008 09:33:03 CST | by Luigi Lugmayr
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NEW YORK (Reuters) - Four of the largest newspaper companies in the United
States are teaming up to create an online advertising sales network focused on
premium advertisers seeking a national audiences.
New York Times Co , USA Today publisher Gannett Co , Los Angeles Times publisher
Tribune Co and San Francisco Chronicle publisher Hearst Corp have set up a
stand-alone company called quadrantOne to oversee the aggregation of audiences.
The new network would be the second online partnership among newspapers in
recent years. Some other publishers already have a partnership with Yahoo Inc .
QuadrantOne said its network would have a reach of nearly 50 million monthly
unique visitors, based on Nielsen Online figures from December, and cover 27 out
of the top 30 markets.
The company said the network would be open to any affiliate companies in
addition to the four owner companies.
"Each participating company has agreed to dedicate advertising inventory to
quadrantOne, so the network can offer customized online campaigns on a highly
competitive basis," interim Chief Executive Dana Hayes said in a statement.
(Reporting by Yinka Adegoke; Editing by Lisa Von Ahn)
© Copyright 2007 Reuters.
Posted on Fri, 15 Feb 2008 09:33:03 CST | by Luigi Lugmayr
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