Today EitaroSoft, Inc. and Sony Pictures Entertainment (Japan) Inc. announced a cool new promotion of a movie on mobile phones.

EitaraSoft and Sony are reproducing scenes and a plot similar to those of the movie 'Vantage Point' in the cellphone 3D virtual world 'Lamity,' ahead of its premiere.
Ahead of the launch of the service, a public square in Salamanca, Spain, where 'Vantage Point' is set, has been reproduced in the 'Lamity' virtual world. Participants can become Secret Service agents who are the protagonists in the movie and seek to resolve the presidential assassination case, exactly like in the film, in cooperation with other participants (including through exchanges of information). It is a totally new undertaking based on cyberspace.

Participants can deepen their interest in the movie by experiencing Secret Service roles in resolving the case like the leading characters and, at the same time, enjoy themselves during the period leading up to the March 8th premiere through communication with other simultaneous participants. They can also enjoy a video trailer of the movie at a virtual world cinema set up in the Salamanca square.

If you are in Japan and own a DoCoMo900i or newer phone you can access Lamity here. See also the Vantage Point movie site.