Sony says its newly announced Cyber-shot W300 is the toughest most technologically advanced W series camera yet. The camera has a slim profile but packs in 13.6 megapixels of resolution. The camera is coated in scratch resistant titanium.

A BIONZ processor powers the Smile Shutter feature and the camera uses improved face detection more and a D-Range optimizer. The lens is a 3x optical zoom Carl Zeiss Vario-Tessar lens.

On the rear of the W300 is a 2.7-inch LCD. Sony’s W300 also uses 9-point autofocus and can shoot video as well as still shots. Add an optional HD cable and images and video can be sent directly to your HDTV. The camera is expected in the US in May at about $350.

Via Sony