Sony is unveiling its first color professional camera viewfinder based on Organic Light Emitting Diode (OLED) technology at the NAB 2008.

The 11-inch (viewable area, measured diagonally) HDVF-EL100 model is Sony’s first non-consumer application of an OLED panel. Sony has been selling the XEL-1 OLED TV since last year.

The viewfinder features a rugged design for the challenging environments often encountered by professional production crews.

Its pixel resolution is 960x540px, and it also delivers a wide viewing angle, a wide color gamut and extremely fast response time. Designed especially for professional camera operators’ use, a flexible mechanical design allows for comfortable operation, and a “stand-back” feature allows operators to remain a distance from the camera without sacrificing viewing quality.

OLED panels help prevent light emission when reproducing dark shades, resulting in very deep blacks and a contrast ratio of more than 1,000,000:1.

The new viewfinder is expected to be available later this year, with suggested list prices to be announced.
Via this Sony press-release.

The NAB Show is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums. More details on the NAB 2008 site.