LOS ANGELES (Reuters) - Digital entertainment company CinemaNow and Technicolor said on Tuesday they had developed a new digital movie delivery platform to sell to online retailers and hardware companies.


Jason Alexander, director of marketing for privately-held CinemaNow, said the company would seek to provide the platform to existing and new partners in the consumer electronics industry.

CinemaNow currently provides an online movie service that is accessible through its own website as well on various devices.

The platform should make it easier for device makers and retailers to provide an online movie service and features functions like content encoding and encryption, digital rights management (DRM), ad management, order fulfillment across various consumer electronics categories.

Technicolor, a unit of French media group Thomson SA , and privately-held CinemaNow said they were also working to add high-definition movies to CinemaNow's library of more than 10,000 titles.

(Reporting by Sue Zeidler; Editing by Tim Dobbyn)
© Copyright 2007 Reuters.