Some reports already say that GTA IV will sell in the area of $400 million in the first week it is launched. If it can match these predictions it would outsell Halo 3 and swipe the title of biggest video game launch ever from Halo 3.

With such a huge launch expected GTA IV themed accessories are already popping up. Game Crazy has an exclusive GTA IV faceplate for Xbox 360 that it will sell at launch events in ten markets for the game. Ten Game Crazy stores across the U.S. will hold special GTA IV events to give access to the game and the chance to buy the limited edition faceplate.

"New Grand Theft Auto games are always a huge event in the gaming community and this one is sure to be no exception," said Wes Sand, senior vice president at Game Crazy. "Rockstar has outdone itself again by making GTA IV completely immersive and interactive. Our customers have been eagerly anticipating this game's arrival. This is a launch they won't forget."

Via Game Crazy