Tom Crofford, President Sunova Corporation, explains what the InfoBadge is in our exclusive audio interview from the show floor.

I first saw Jason Ivan, Director of Product Marketing for M-Audio’s Consumer Audio Division, wearing the InfoBadge (NOW: $56) at Pat Meier-Johnson's Lunch@Piero's press luncheon. Jason purchased the digital name badge because "it just looked so cool." He said the gadget badge attracted thingamajig minded attendees like a magnet. It worked on me. When it first caught my eye, without hesitation, I immediately walked up to Jason to find out about the droolcool digital e-wear doodad. After a five minute discussion, I wanted to know about M-Audio products. Hear our interview.

The InfoBadge stores 118 characters, runs for 16+ hours on a single watch-sized battery, has seven scroll modes and is programmable through a serial infrared interface module.

A Beach Boy fan close to the stage shares the Hard Rock Casino concert via his cell phone. I also saw several audience members wearing the scrolling badge during the Fellowes Beach Boy concert. If you want to attract attention in a large social group (trade show, rock concert, singles bar) the InfoBadge is a cheap, cool vehicle that will do the trick.