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Don't mess with the Zohan Theater Display with Bluetooth

Posted on Tue, 6 May 2008 13:00:00 CDT | by Shane McGlaun

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Don't mess with the Zohan Theater Display with Bluetooth

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Adam Sandler’s new flick You Don’t Mess with the Zohan is coming soon to theaters. As part of the promotion for the movie some theaters will get a display that features a stylist’s chair. When movie goers sit in the chair they will be able to download voicetones to their cell phones.

The special displays will be in 25 Regal Entertainment theaters nationwide starting on May 2nd. Fans will be able to use their Bluetooth phones to get six free voicetones without needing Internet connectivity.

Commenting on the announcement, Dwight Caines, executive vice president, worldwide digital marketing strategy, said, "The standee provides a unique way for consumers to experience the distinctive larger-than-life character of The Zohan. Fans can use their mobile phones to take fun pictures of themselves posing with Adam Sandler as The Zohan, and then walk away with voicetones that are soon to be classic one-liners."

Via Don't Mess with the Zohan





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Posted on Tue, 6 May 2008 13:00:00 CDT | by Shane McGlaun

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