DisplaySearch released new market share numbers for LCD TV vendors in North America for Q1 2008. Samsung edged slightly higher to retake the top spot in the LCD TV ranking in North America for the first time since Q1 2007.

Samsung, Sony and Vizio are very close together. Samsung has 12.8%, Sony 12.7% and Vizio is right behind them with 12.5%.

Things are much clearer in the Plasma segment. Panasonic leads with 33% market share before LG with 19%.

Vizio posted their strongest combined flat panel TV share to date, rising from 10.3% in Q4 2007 to 12.2% in Q1 2008, overtaking Sony for #2 with distribution in the US only (rather than US and Canada like most other brands) and benefiting from and LCD + Plasma product strategy. Vizio also had the strongest Y/Y growth of any top five flat panel TV brand.

Sony dropped to #2 in LCD TV and to #3 in combined flat panel TV after a strong Q4 ’07. Sony did, however, leverage a strong focus on larger sizes to maintain a leadership position in 40” and larger LCD TVs, which they have held for 10 straight quarters. Sony's focus on larger sizes and typically higher average selling price will likely lead to a #1 revenue share position in LCD TV for the quarter.
Via the DisplaySearch site.