Wal-mart launches a new online service called Save More, that features tips and advice from Ellie Kay. The site is supposed to help customers hungry for ideas to stretch their dollars during tough times.

Ellie Kay is America's Family Financial Expert and best-selling author of 11 books including her most recent release, A Tip A Day With Ellie Kay.

Wal-Mart merchants and everyday shoppers will have the ability to contribute content to the site by offering their own ideas on how to spend wisely and save more money. Over the last six months, nearly half of Americans say they have tried to become more practical in their purchases and more budget conscious
More details on the Wal-mart Save More site.