Sportline has released a new heart rate monitoring watch that is attractive enough to be worn all the time. The TQR 775 has the look of a fashionable analog watch and you can hardly tell it’s designed to measure heart rate until you activate the heart rate monitor.

Behind the watch hands is a LED display that provides your heart rate. Sportline claims that the heart rate monitor is ECG accurate. The watch uses heart rate measuring technology specifically designed for the analog watch that requires no belts or chest straps.

The TQR 775 retails for $159.99 and Sportline says that it can begin measuring heart rate in as little as three heart beats. The watch has a stainless steel rotating bezel, top ring, and case. The LED display can also display the month, day and year as well as time and alarm functions. Water resistance to 100 meters should keep it safe from hand washing.

Via Sportline