UK's The Register calls the JoyCoder PV-330 'video iPod' in a story today. The JoyCoder has not the potential to be the 'Video iPod'.

The JoyCoder PV330 can record directly from audio and video sources like the Archos MP4 Players.
The PV-330, distributed by Hong Kong based DragonWorld, uses the Real One Player onboard to playback video. The video player comes with 20GB, 30GB or 40GB hard-drive. It can also be used as storage device, photo viewer and mp3 player. The screen has 320x240 pixels and measures 3.5". The Video Gadget measures 130(w) x 84(h) x 33(t) mm and weighs 350g.
Pheriphial Corner in the UK sells the 20GB PV-330 for 325 pounds (~600USD).
More on Details on Dragonworld product page.