Bluetooth SIG says that with this week marking the 10th anniversary of Bluetooth’s launch, awareness of the technology is at an all time high. The group says that 85% of consumers know what Bluetooth is and recognize the technology.

In 4 of the 6 countries polled 60% of consumers say they own Bluetooth enabled devices and 78% say they will pay more for devices using Bluetooth technology. 57% of those polled say that Bluetooth makes their lives easier.

"The rise in popularity of Bluetooth technology over its ten year existence has been amazing," said Michael Foley, Ph.D., executive director of the Bluetooth SIG, the trade association for Bluetooth technology made up of over 10,000 companies. "There are 2 billion devices with Bluetooth technology in the marketplace now. What started with mobile phones and headsets has spilled over into nearly every industry from gaming and cars to clothing and toys. Bluetooth technology is now an expected part of the average consumer's lifestyle."

Via Bluetooth SIG