Gigya announced the beta release of Gigya Socialize, a technology that gives website owners the ability to grow both traffic and engagement by adding social features. Gigya takes on Google Friend Connect with their product.

From social networks like MySpace and Facebook to niche destinations like Flixster, sites that have made their user experience social have achieved phenomenal growth. With Gigya Socialize, now any site can tap into this growth engine by incorporating popular social features like invitations, sharing, and newsfeed.

Gigya Socialize also gives site owners a choice: implement plug and play components or access the Open API for complete control.
Gigya Social is free for everyone and available now.
More details on the Gigya site.