NVIDIA isn’t the only company announcing new mobile GPUs today. ARM has announced its new Mali-400 mobile GPU. ARM says its new GPU will be used in mobile phones and other devices like 1080p-based iDTVs.

The Mali-400 MP solution can scale from 300 million to over 1 billion pixels per second. ARM says that the new Mali-400 GPU can scale for different performance needs and to meet different price points. Despite no hard specifications being available at this time, ARM says the Mali-400 is available for licensing today.

"The battle for consumers' attention across all consumer electronics product markets means that the graphics acceleration capability of these devices is rapidly becoming a must-have feature. Consumers expect an equally compelling user experience when accessing content from their mobile and digital home entertainment devices," said Michael Dimelow, director of marketing, Media Processing Division, ARM. "The ARM Mali-400 MP graphics solution enables our customers to bring scalable graphics processing performance to a wider range of product markets and more economically than before."

Via ARM