CBS and Yahoo in Web Video Sharing Deal
Posted on Wed, 4 Jun 2008 08:00:00 CDT | by Luigi Lugmayr
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NEW YORK (Reuters) - CBS Corp said on Wednesday it reached a deal to allow its
Web videos to be carried by Yahoo Inc , part of a broader plan by the media
company to add new outlets for its television shows.
The deal would have Yahoo join the CBS Audience Network, which already includes
major outlets like Google Inc's YouTube, Time Warner Inc's AOL and Microsoft
Corp's MSN, as well as sites like Joost, Veoh, and Bebo.
The Audience Network offers short-form clips from CBS, CSTV and Showtime, and
before the inclusion of Yahoo reached nearly 90 percent of the Web. The clips
are advertising-supported and free to consumers.
CBS has maintained that it prefers to make its content available in as many
places as possible, unlike competitors such as NBC Universal, which has tighter
restrictions on where its entertainment is distributed.
General Electric Co's NBC Universal and News Corp have teamed together to launch
website Hulu, which carries a range of TV and movie clips.
So far, however, CBS has stopped short of joining that site, pursuing a host of
other deals with its Audience Network.
(Reporting by Paul Thomasch, editing by Gerald E. McCormick and Dave Zimmerman)
© Copyright 2008 Reuters.
Posted on Wed, 4 Jun 2008 08:00:00 CDT | by Luigi Lugmayr
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