Yahoo to sell Display Advertising for Walmart.com
Posted on Wed, 4 Jun 2008 09:00:00 CDT | by Luigi Lugmayr
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(Reuters) - Yahoo will sell display advertising for Walmart.com and will become
the exclusive portal to resell Walmart.com's display inventory, Yahoo said on
Wednesday.
The agreement enables Walmart.com to leverage Yahoo's advertising platform to
present new offers to online customers.
Yahoo will bring its network of brand advertisers to Walmart.com.
Yahoo will serve as primary marketing and sales channel for site's display and
video advertising.
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Back to I4U News FrontpagePosted on Wed, 4 Jun 2008 09:00:00 CDT | by Luigi Lugmayr
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