Sony unveiled seven new BRAVIA XBR flat-panel LCD HDTVs including models with Triluminos LED backlight and local dimming for outstanding black-level reproduction and unmatched contrast.

The new models expand the BRAVIA LCD line up to 30 models ranging in screen size from 19- to 70- inches measured diagonally. The BRAVIA XBR models represent Sony’s premium line, delivering the latest features and the pinnacle of picture quality.
Leading the line is the full HD 1080p 55-inch KDL-55XBR8 and 46-inch KDL-46XBR8 models. The models incorporate Sony’s TRILUMINOS three-color LED backlight technology with local dimming coupled with 10-bit processing and 10-bit panel to deliver exceptionally deep black level and accurate colors.
The Sony TRILUMINOS LED backlight technology dramatically expands the TV’s color range by aligning individual clusters of red, green and blue LEDs, significantly elevating color purity compared to traditional single white LED backlights.
The models also feature BRAVIA Engine™ 2 PRO, which is Sony’s latest high quality picture processing technology and the company’s Motionflow 120Hz high frame rate technology.

The full HD 1080p XBR7-series includes the 70-inch KDL-70XBR7 (photo) and 40-inch KDL-40XBR7 models. With WCG-CCFL backlight, 10-bit processing and 10-bit panel, and ACE (Advanced Contrast Enhancer circuitry), the models deliver outstanding picture quality and elegant style only BRAVIA can deliver.
The KDL-70XBR7 features BRAVIA ENGINE 2 Pro digital video processing, while the KDL-40XBR7 offers BRAVIA ENGINE 2 EX. The models both feature Sony’s Motionflow 120Hz high frame rate technology and x.v.Color. Rounding out the feature set on these models is the new 3D Favorite Multi-plane graphics, XMB graphic interface with TV Guide, BRAVIA Sync, DMeX and DMP compatibility.

Complementing the full HD 1080p 32-inch class (31.5 inch diagonal) KDL-32XBR6 and 37-inch KDL-37XBR6 models previously announced, the full HD 1080p 52-inch KDL-52XBR6, 46-inch KDL-46XBR6 and the 40-inch KDL-40XBR6 models were also introduced today (all screen sizes measured diagonally). The models offer a space-saving bottom speaker, floating-glass industrial design and all of the features found in the KDL-40XBR7 except the RS-232C connection and BRAVIA ENGINE 2 EX.

All of the new BRAVIA models ship this fall and
Via thise Sony XBR announcement.