Tag Heuer released the first details about their luxury mobile phone Meridiist in April. Today the watch maker published a promotion video featuring the upcoming Meridiist phone.

The Tag Heuer Meridiist will be hand assembled from 430 components and constructed from corrosion-resistant, watch making 316L steel. The displays are protected by unscratchable 60.5 carats sapphire crystal.

The most prominent feature is the cool time display on the top end of the Tag Heuer cell phone. I see myself pulling the Meridiist out of my pocket and just quickly glance at the time display without having to turn the phone to look at the main display.
Tag Heuer promises 28 day power reserve and 7 hours of talktime to be possible with the Meridiist.

The Tag Heuer Meridiist will be available in September in selected watch and Jewelry stores and Tag Heuer Boutiques.
See the Meridiist video on the Tag Heuer site.