Today NVIDIA has launched its latest video cards based on the new GTX 200 series GPUs. The two cards announced are the GTX 260 and the GTX 280. The GTX 280 is the new NVIDIA flagship processor and powers the fastest video card to ever wear the NVIDIA brand.

Features of the GTX 280 and GTX 260 GPUs include second generation unified architecture to deliver 50% performance gains over the previous 8800 Ultra GPU with 240 enhanced processor cores. Both the GTX 280 and GTX 260 cards are capable of 3-way SLI. The cards also feature PureVideo HD technology and NVIDIA’s CUDA technology.

The new NVIDIA GTX 280 based video cards will be available starting tomorrow at $649. NVIDIA GTX 260 video cards will be available on June 26th starting at $399. The GTX 200 family GPUs are both able to support PhysX physics acceleration technology right on the GPU for superior video and more real world physics in games. Check back later for our XFX GTX 280 video card review.

Via NVIDIA