AMD demonstrated its Cinema 2.0 experience that it claims punches holes in the sensory barrier between cinema and games. The AMD teraflops graphics chip codenamed RV770 is at the heart of Cinema 2.0. AMD says that until this chip programmers had to decide between ultra-realistic and interactive.

AMD says that now game developers can offer the cinematic qualities and vision of top directors and still provide the interaction that gamer’s desire. AMD says the secret is the blending of complex and realistic graphics with dynamic 3D content of popular video games.

"With Cinema 2.0 you won't just play movies, you'll play in them. Imagine the ability to look around the environments in a sci-fi movie, put yourself in the driver's seat in a race scene, duck behind things and pop up to see what's going on in an intense firefight - all of these things are possible with Cinema 2.0," said Charlie Boswell, director, Digital Media & Entertainment, AMD. "The challenge for any director has always been taking a wonderful vision in the canvas of the mind and translating that to film for the audience to see. Cinema 2.0 breaks down the time and cost barriers of getting a scene or shot that's 'just right', and what's better, allows audiences to dive deeper into the experience to explore every part of that director's vision."

Via AMD