Microsoft Corp. today announced the acquisition of Navic Networks, a provider of television advertising solutions.

Navic's technologies include campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory.
Together, Microsoft and Navic plan to consult and work with the key constituents in the television advertising industry to better understand how its campaign management and advertising platforms for digital television can help advertisers, content owners and distributors maximize yield and achieve their media objectives.
Via the Microsoft Advertising site.