Best Buy surveyed shoppers and found that nearly 9 in 10 customers are aware of the digital broadcast transition in early 2009. Despite being aware Best Buy says many consumers are still confused about why the transition is happening and what they need to do.

The survey shows that 60% of customers know the February 17, 2009 deadline and 54% don’t know why this is happening. Best Buy says 31% don’t know what type of TV they have, and 43% of those who plan to prepare will opt for cable or satellite service. The survey also says that 21% know they need to prepare but say they can’t afford to. Many also believe the convertors will cost more than they actually do.

"At Best Buy we have been encouraging consumers to act sooner rather than later to get ready for the DTV transition," said Mike Mohan, senior vice president of consumer electronics for Best Buy. "In addition to detailed information on our website, bestbuy.com, we have trained home theater specialists in our stores and on our dedicated hotline to help answer questions and help people prepare now."

Via Best Buy