SpicyGagdet published a review of the Apple TV and movie rental.

Quote from the review: "Movie rentals, movie rentals, movie rentals, did I mention movie rentals? We either drop by a brick and mortar store like Blockbuster or rent our movies by mail through Netflix. Driving out to a store or waiting for your movie in the mail isn’t so bad when you have no other alternatives, but what if I told you there was a better way? W hat if I said you could choose a movie and start watching it in under 30 seconds? If living in America for 25 years has taught me anything, it’s that we love instant gratification and convenience, which nicely sums up Apple TV movie rentals."
Read the full Apple TV review on SpicyGadget.