DreamWorks picks Intel over AMD for Chip Supply: Report
Posted on Tue, 8 Jul 2008 01:38:35 CDT | by Luigi Lugmayr
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(Reuters) - Animated-movie studio DreamWorks Animation SKG has chosen
chipmaker Intel Corp over previous supplier Advanced Micro Devices to supply
chips and other technology for its big computer-animation operations, The Wall
Street Journal said.
The deal is expected to replace the studio's computing hardware, including 1,500
Hewlett-Packard Co server systems and 1,000 workstations that use AMD
microprocessors, with new HP systems that use Intel chips, the paper said.
Financial terms of the deal were not disclosed.
AMD, which has heavily courted tech-savvy animation houses as customers, had
announced a three-year pact with the studio in April 2005, the paper said.
The shift comes as DreamWorks plans the release of 3-D films in the hope of
pushing up flat U.S. movie attendance.
The move to Intel was based on the capabilities of two forthcoming Intel chips,
which would speed up many computing operations and help the studio's planned
shift next year to 3-D animation, DreamWorks Animation said.
DreamWorks' 3-D initiative, using proprietary technology and processes, will
make its debut on March 27, 2009, with "Monsters vs. Aliens."
DreamWorks, Intel and AMD could not be immediately reached for comment.
(Reporting by Pratish Narayanan in Bangalore; Editing by Erica Billingham)
© Copyright 2008 Reuters.
Posted on Tue, 8 Jul 2008 01:38:35 CDT | by Luigi Lugmayr
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