U.S. Video Game Sales seen up 53 percent in June
Posted on Fri, 18 Jul 2008 00:47:05 CDT | by Luigi Lugmayr
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LOS ANGELES (Reuters) - U.S. sales of video game hardware and software rose 53
percent in June from a year ago, with Konami Corp's "Metal Gear Solid 4" helping
to fuel a dramatic increase in the number of Sony Corp's PlayStation 3 units
sold, market researcher NPD reported on Thursday.
"Metal Gear Solid 4" claimed the top slot as June's best-selling game,
overtaking the two month reign Take-Two Interactive Software Inc's "Grand Theft
Auto 4" enjoyed since its launch in April. The Konami game is made exclusively
for the PS3.
PlayStation 3 console sales jumped 94 percent from the prior month. U.S.
consumers bought 405,500 PlayStation 3 consoles in June, up from 208,700
consoles in May.
"Exclusive content usually fuels hardware system purchases and PS3 sales
certainly reflect the impact of Metal Gear Solid 4," NPD analyst Anita Frazer
wrote in the report. PS3 unit sales hit a record for a non-holiday month, she
said.
Nintendo Co Ltd sold 660,000 Wii consoles during June, a slight decrease from
the 675,100 Wiis sold the month before. But the Wii's solid sales have secured
its spot as the best-selling video game console in the U.S. of the current
generation of machines. The console has sold 10.9 million units since its
November 2006 release.
"The Wii appeals to people of all ages, generations and ability, and more and
more new consumers continue to discover the Wii," Cammie Dunway, executive vice
president of sales and marketing for Nintendo of America, told Reuters.
Microsoft Corp sold 219,800 Xbox 360 consoles, a 17.8 percent increase from May.
For the first half of 2008, the U.S. video game industry has generated $8.3
billion in sales. This is a 36 percent increase in sales from the same period a
year before, indicating that the sluggish economy is not hurting the industry's
performance as people turn to home entertainment, NPD said.
"These numbers are mind bogglingly large," said Michael Pachter, a Wedbush
Morgan analyst. "Clearly we have an expanded demographic, more than just
hardcore gamers, and they have an insatiable appetite for video games."
Six of the games on June's top ten best-selling game list are made for Nintendo
hardware, including the month's second place top-seller, Activision Blizzard
Inc's "Guitar Hero On Tour," for the DS handheld. Other top games included
Microsoft's "Ninja Gaiden II" for the Xbox 360 and "Wii Play" and "Wii Fit" for
the Wii.
(Reporting by Jennifer Martinez; Editing by Peter Henderson and Carol Bishopric)
© Copyright 2008 Reuters.
Posted on Fri, 18 Jul 2008 00:47:05 CDT | by Luigi Lugmayr
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