TiVo announced that they have teamed up with Amazon to provide you with the ability to purchase physical products from Amazon.com on your TV, using your TiVo remote control.

With this new Product Purchase feature, television advertisers will have the unique ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo's extensive interactive advertising features.

You will also be able to use TiVo's Universal Swivel Search to easily explore and buy products associated with your favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote.
Upon selecting a product you will have the option to complete the purchase immediately or add it to their Amazon.com shopping cart for later checkout. Shipping and tax, if applicable, will be automatically calculated and presented to the user before final confirmation, and purchases will be secured with a PIN associated with the your Amazon.com account.

In addition, television advertisers will be able to merchandise specific products through TiVo advertising features such as Interactive Tags, Gold Star Sponsorships, and Program Placement.

Starting today, TiVo will launch the new service to consumers by merchandising products related to several high profile shows, including but not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Broadband-connected Series2, Series3 and TiVo HD DVRs will be able to take advantage of this new feature.
Via the TiVo site.