Blockbuster challenges now directly Netflix and the others with new online DVD rental service.

Blockbuster's new Internet-based service allows customers to rent unlimited DVDs by mail, up to three movies at a time, for one monthly fee of $19.99.

The online subscription business represents $280 million industry-wide in 2003, which is only a small percentage of the $8.2 billion U.S. movie rental industry. Blockbuster partnered with MSN and AOL to promote their new online dvd rental service. This could become difficult for Netflix. More details in story on Yahoo. See also Blockbuster DVD rental site.
We compared Netflix and the new comer Walmart in this story.

DVD Rental offers:
FREE 30 Day Trial of Walmart DVD Rentals!
Rent DVDs Online from Netflix - Try it for FREE!
New Blockbuster Service