Microsoft to expand Facebook Ad Pact: Source
Posted on Thu, 24 Jul 2008 13:00:00 CDT | by Luigi Lugmayr
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SAN FRANCISCO (Reuters) - Microsoft Corp will announce plans to expand its
relationship with online social network Facebook to provide web search and
search advertising, a source familiar with the matter said on Thursday.
The expanded deal follows Microsoft's decision not pursue a takeover of Yahoo
Inc to bolster its online search and advertising business as it tries to compete
with Internet leader Google Inc .
Microsoft bought a 1.6 percent stake in fast-growing Facebook for $240 million
in October, beating out Google in the investment. At the time, it reached an
exclusive deal to sell ads on Facebook outside of the United States.
(Reporting by Eric Auchard, editing by Leslie Gevirtz)
© Copyright 2008 Reuters.
Posted on Thu, 24 Jul 2008 13:00:00 CDT | by Luigi Lugmayr
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