TiVo Launches Power||Watch Ratings
Posted on Thu, 31 Jul 2008 09:49:46 CDT | by Shane McGlaun
More Home Entertainment News
TiVo launched a new service in conjunction with Starcom called Power||Watch that provides second-by-second ratings services for broadcasters. The service takes demographics segments from 20,000 homes that use TiVo hardware.
The service provides the broadcasters with information on what commercials viewers watch and what commercials they skip. TiVo says that the viewers in the passive panel have agreed to let it use personally identifiable viewing data to compile the findings.
The service showed in May that early adapters who have used TiVo for over 3 years show no more of likelihood to skip commercials than new users. The data also shows that all users place shift and skip commercials at a high rate. Specific commercials skipped by viewers did vary. Did they really need viewing details of 20,000 people to figure that stuff out?
Via TiVo
Posted on Thu, 31 Jul 2008 09:49:46 CDT | by Shane McGlaun
I4U Gadget Models
I4U News Product Reviews
All I4U News Categories
Latest News
- Ex-AOL boss looking to raise cash for Yahoo bid
2008-12-02 14:00:00
- Iomega Annoucnes New eGo Portable HDDs
2008-12-02 13:36:17
- Sierra Wireless to Acquire Wavecom
2008-12-02 13:00:00
100 Days until Thanksgiving Sale 2008 Countdown
August 19th marked the beginning of our 100 days Holiday Gift Guide 2008 countdown until the Thanksgiving Sales 2008 start. I4U News brings you a Holiday gift tip each day for the next 100 days. On Thanksgiving Day we will have 100 tech-gift tips in 10 categories online for you.
Explore the latest Holiday Tech Gift Tips now.

More stories
