AMD announced two new professional graphics accelerators with the ATI FirePro V5700 and ATI FirePro V3700. As a part of that announcement, AMD also introduced a new brand for the company’s professional graphics accelerators, ATI FirePro, reflecting AMD’s continuing and evolving commitment to the professional graphics market.

The ATI FirePro V5700 graphics accelerator delivers the perfect balance of price and application performance for CAD and DCC professionals.
With the new card, users will experience increased performance for shader-intensive applications, up to two times more than the previous generation. ATI FirePro V5700 also features 512MB of frame buffer memory, dual link DVI and DisplayPort connections, and its true 30-bit display engine produces more than one billion colors at any given time−empowering designers to see more of their data. Unified Video Decoder 2.0 provides full Blu-ray feature support including dual-stream and picture in a picture (PIP) capabilities, and handles decoding of various formats in the graphics processing unit (GPU), which helps free up the CPU to handle other tasks.
The ATI FirePro V3700 establishes a new, low entry price for professional 3D graphics. For CAD professionals migrating from 2D, the ATI FirePro V3700 graphics card delivers the 3D performance and application certification professionals deserve with an MSRP of $99.
The ATI FirePro V3700 graphics accelerator features 256 MB of frame buffer memory, two dual-link DVI connectors and VGA mode support on all display outlets.

The new ATI FirePro V3700 is generally available with an MSRP of $99, and the ATI FirePro V5700 is expected to begin shipping in September 2008 with a MSRP of $599.
Via the AMD site.