License to economize: Ford Ka gets Bond debut
Posted on Fri, 15 Aug 2008 00:00:00 CDT | by Luigi Lugmayr
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By David Bailey
DETROIT (Reuters) - James Bond has outrun evildoers in an invisible BMW, a
high-performance Mustang and an Aston Martin with an ejector seat.
But now, at a time of record gas prices, is the super-spy ready for a minicar?
Ford Motor Co said on Thursday its redesigned Ka city car would debut in the
upcoming Bond film "Quantum of Solace," scheduled for release in North America
on November 7.
The movie is the 22nd in the long-running franchise based on the books by author
Ian Fleming about a secret agent who saves the world from villains, often after
a high-speed chase in a gadget-heavy supercar.
Ford struck a three-movie contract with Bond producers, starting with "Die
Another Day" in 2002. Financial terms were not disclosed.
In his 2006 debut as 007, British actor Daniel Craig appeared behind the wheel
of a Ford Mondeo sedan and was flipped at high-speed in an Aston Martin, a
legendary Bond ride and a luxury brand then owned by Ford.
Pictures from the "Quantum Solace" set show actress Olga Kurylenk, the latest
Bond girl, behind the wheel of a golden Ford Ka.
Ford declined to say whether Bond would take a ride in its minicar, which will
go on sale in Europe and other markets outside the United States.
Action sequences involving sports cars in the latest Bond movie have caused
several mishaps.
In April, a stuntman was hospitalized with serious injuries suffered in an
accident behind the wheel of an Alfa Romeo sports car in northern Italy.
Days before, British media reported that another car to be used in the
production, an Aston Martin DBS, skidded off the road into a lake, but the
driver escaped with minor injuries.
Aston Martin is 50 percent owned by Kuwait's Investment Dar, part of a group
that bought the brand from Ford last year for $956 million.
Sony Pictures Entertainment, a unit of Sony Corp, is the distributor of the
film.
Reuters/Nielsen
© Copyright 2008 Reuters.
Photo:
The Ford Ka in an undated image courtesy of Ford. The company said on Thursday its redesigned Ka city car would debut in the upcoming Bond film "Quantum of Solace". REUTERS/Handout
Posted on Fri, 15 Aug 2008 00:00:00 CDT | by Luigi Lugmayr
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