Ericsson Venture must do better: Sony CEO
Posted on Wed, 27 Aug 2008 16:00:00 CDT | by Luigi Lugmayr
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FRANKFURT (Reuters) - Sony's joint venture with cell phone maker Ericsson
must do better, Sony's chief executive was quoted as saying on Wednesday.
Asked whether Sony is planning to end its Sony Ericsson joint venture, Howard
Stringer told German newspaper Die Welt: "It's certainly been a difficult year
but buying out a partner is never an easy thing."
Sony lowered its group net profit forecast for the year to March by 17 percent,
citing a slump at Sony Ericsson and weakening prospects for its electronics
division amid tough price competition.
"We have to work together again as we did two years ago. Or the joint venture
will have to find its own solution," Stringer said.
He added that it was hard for a company to be as nimble as possible when it
works in a joint venture.
"You're always engaged in discussion and negotiation. We and Ericsson are always
discussing ways of making Sony Ericsson as successful as it possibly can be," he
said.
(Reporting by Sylvia Westall; Editing by Greg Mahlich.)
© Copyright 2008 Reuters.
Posted on Wed, 27 Aug 2008 16:00:00 CDT | by Luigi Lugmayr
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