Amazon today announced that you can now instantly watch ad-free movies and television shows on Macs or PCs with Amazon Video On Demand, Amazon's digital video service offering thousands of movies and television shows.
Previously, you could only download movies and watch them on a PC (using the Amazon Unbox application) or on a TiVo. Now you can either watch instantly within your web browser or download using the Unbox application and watch anytime.

Additionally, you can now rent or purchase Amazon Video On Demand movies and TV shows directly through Sony's BRAVIA Internet Video Link. We reported about this Sony and Amazon partnership in July already.

Amazon Video On Demand, operated by Amazon Digital Services, Inc., is the only U.S. digital video service that gives customers the choice to stream or download premium movies and TV shows. With over 40,000 licensed movies and TV shows, customers can now watch on their Mac, PC, Sony BRAVIA TV, TiVo box, Windows Media Center extender devices such as Xbox 360, and portable media players. The Amazon Unbox Video Player will remain as the client application for downloaded content, allowing customers to watch purchased content on their computer when they are not connected to the Internet or transfer it to a portable media player. With Fall TV starting in early September, Amazon Video On Demand will have a full selection of the most popular returning and new shows, including pilots, premieres, and full episodes.
More details on Amazon.com.