Video Games Sales rise 9% in August: NPD
Posted on Sat, 13 Sep 2008 01:36:48 CDT | by Luigi Lugmayr
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U.S. video games sales rose 9 percent in August from a year earlier, marking the
smallest monthly sales increase in more than two years, according to data from
research firm NPD on Thursday.
U.S. sales of video game hardware, software, and accessories totaled $1.08
billion in August with software sales growing 13 percent and hardware sales
rising 3 percent, NPD said.
Helped by a steady flow of blockbuster titles, the video game industry has
proved resilient to the economic hardships hitting other industries. August's
sales increase, however, is the first rise below 10 percent in 27 months, NPD
said.
NPD analyst Anita Frazier expects hardware sales to continue to grow due in part
to Microsoft Corp's decision to cut prices for its Xbox 360 game console last
week. It lowered the price of the entry-level Xbox 360 Arcade, which comes
without a hard drive, to $199.
The Xbox 360 outsold Sony Corp's PlayStaion 3 in August, selling 195,200 Xbox
360s versus 185,400 PS3 consoles in the United States. Nintendo Co Ltd's Wii
outsold both systems combined, tallying 453,000 units sold during he month.
For the handhelds, Nintendo's DS sold 518,300 units versus 253,000 units Sony's
PlayStation Portable.
The top selling game was Electronic Arts Inc's popular American football
franchise "Madden NFL 09," which debuted in August. It sold one million units
for the Xbox 360, 643,000 units for the PS3 and 424,500 units for the
PlayStation 2.
(Reporting by Daisuke Wakabayashi; Editing by Andre Grenon)
© Copyright 2008 Reuters.
Posted on Sat, 13 Sep 2008 01:36:48 CDT | by Luigi Lugmayr
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