Non-smokers that like to play with fire (literally) but don’t carry a real lighter around can get a new app for the iPhone from Zippo and Moderati free. The application puts a Zippo lighter on the screen that can be customized.

Opening the lid of the lighter can be done by sliding a finger across the lid or by flicking the wrist to fling the lid open. To light the flame on the virtual lighter you slide your finger across the flint wheel. Once lit, the flame sways back and forth when the iPhone is moved.

“We are excited to launch the Virtual Zippo Lighter into Apple’s App Store,” said Pat Grandy, Marketing Communications Manager at Zippo. “It’s a true representation of our brand in a virtual format and our partnership with Moderati, with their experience in mobile marketing and development, is helping to bring a digital alternative to the ‘Zippo Moment’ for 21st century concertgoers.”

Via Moderati