EA has announced the next step in the Need for Speed franchise, and it's not a video game. EA announced at the SEMA show that it would be making Need for Speed a reality next summer with a drift and time attack event.

The inaugural event will be held in London, England at the Brands Hatch Circuit and will last a full week. EA says it will be a showcase of cars, games, and music. The event will include demos by famous race and exotic cars in a manufacturer time attack.

“For over 14 years, Need for Speed has been at the forefront of automotive culture and this Live race event brings the spirit of Need for Speed games to life with all of the energy, adrenaline and sexiness that the franchise represents,” said Rod Chong, Creative Director for Need for Speed Live. “Need for Speed Live will definitely push each driver and their cars to the limit as they contend with dramatic elevation changes and harrowing fourth-gear 100 mph drifts.”

Via EA