Oregon Scientific offers with the ATC 3K a robust and waterproof Action video camera that you can strap on your helmet while snowboarding down a mountain or ripping up a trail with your mountain bike. Creative viral marketers in the UK invented the fake sport of Bearded Ladyboarding to promote the Oregon Scientific ATC 3K.
The campaign comes with the usual self-made looking Youtube video and even an online game. I'll spare you the fake history of Bearded Ladyboarding I received from the PR agency. Anyway Bearded Ladyboarding is a nice try, but if you are looking to record your action sport the Oregon Scientific ATC 3K selling on Amazon.com for $129.99 is a good choice without the whole Ladyboarding stuff.
If you are looking for a sports camcorder see also this one that is part of our Top 100 Gift Guide.